Responsibilities

Develop and lead brand & marketing strategies and plans to build our restaurant and bar brands in Hong Kong into strong F&B brands
Lead the brand messaging of our Online/Social Media direction
Partner with PR agency and build strong relationships with the press, both local and international
Coordinate promotions and collateral development with restaurant managers, creating breakthrough marketing programmes
Work with supplier and luxury brand partners to develop marketing programmes market differentiation
Support with new global openings and global campaigns

Brand Building & Strategic Marketing

Oversee the development of multi-channel campaigns with a focus on storytelling, brand equity & awareness
Develop annual marketing plans, with a focus on key campaigns to drive awareness and revenue
Design integrated promotional campaigns that highlight product uniqueness and USP
Create detailed project timelines to ensure on-time execution of campaigns, from concept to launch
Analyze campaign effectiveness, social media metrics, and sales data to identify trends and adjust strategies to enhance marketing effectiveness
Good knowledge in content creation, printing & production, photo shooting, styling & touch up, video filming & editing for social media
Understanding of Instagram, Facebook, Xiaohongshu for content creation and awareness
Identify partnership opportunities to increase brand awareness

Stakeholder & Team Coordination

Liaise with relevant internal teams to ensure smooth implementation of marketing and brand initiatives
Provide regular updates and reporting to support planning and decision-making
Support administrative and operational needs related to campaign and partnership management
Positive, proactive team player with good communication and interpersonal skills
Well organized and strong time management

The ideal candidate will be

Entrepreneurial and passionate with a strong creative flair
Bachelor Degree Holder in related disciplines; Possessing Certificate / Diploma in Marketing, Promotion, Media Communication, Advertising or e-Commerce is a plus
Marketing professional with a track record of at least 5+ years of success and strong in content creation and storytelling
Preferably from a premium hospitality or services background
Ability to thrive in a fast-paced, start-up environment—self-motivated, detail-oriented, and capable of managing multiple priorities under pressure
Good communicator - Fluent in spoken and written English & Cantonese, Mandarin an advantage

We Offer

Marketing Manager