Develop and manage marketing campaigns across all digital channels including social media, SEM, SEO, PPC and third parties
Manage and maintain website and database. Optimise content and analyse performance through weekly internal reports to continually improve, visibility and conversion rate
Continually work on the Search Engine Optimization of the websites and liaise with web agency to fix any errors or bugs in online content
Create and execute social media strategy and target audience research
Edit and post videos and content to online sites
Create online banner adverts and oversee pay per click (PPC) ad management
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work closely with the restaurant teams & Brand Managers to implement marketing campaigns
Build and maintain relationships with online media and KOLs
Develop marketing plans for new menus, seasonal activity and restaurant openings
Maintain CRM tools and improve online customer experience and engagement
Draft copy for all digital content, create photography shoot lists and artwork briefs
Maintain monthly digital budget for social advertising and online media whilst evaluating ROI
Monitor industry trends and competitor activity
Requirements:
College or Degree holder in marketing / communications / digital
Good command of spoken and written English, Cantonese and Mandarin
Self-motivated with the ability to work independently and under pressure
3 years’ marketing experience in an international and multi-lingual environment
Working knowledge of full Adobe Creative Suite, photography skills preferable